Blink Beauty was designed to be minimalistic and bright.
“Blink Beauty” is a created lash and eyebrow company, that specialises in eyelash extensions and eyebrow waxing and tinting. The brief from the client was to create a bright and minimal brand A logo and business cards were the first step, the next being the creation of the companies “menu” with their selection of beauty treatments. “Blink Beauty” was created in Illustrator from a sketch to a digital image trace. The lashes were designed to be full, and the eyebrows symmetrical to reflect the quality every customer receives.
The process began with brainstorming potential ideas that suit the brand’s identity – a lash and eyebrow salon. Certain themes that were followed were ‘minimal’ and ‘bright.’ I began sketching up concepts, refining and creating a theme to use across multiple mediums.
The next step was turning the hand-drawn eyes into a digital image using Illustrator. Using the Image Trace tool, I turned the sketch into a dark grey image, removing any unnecessary lines that were picked up. I began with a logo, which needed to be bright and minimal. That process began with creating a white background that would cause the dark eyelashes to contrast.
The final step was creating variations of the logo and creating business cards. The business cards linked to the brand’s identity using very minimal colours and negative space to create contrast. Lastly, a promotional image was designed. This image remained simple but added a feminine touch with a small amount of pink.