The Real Cost of Fashion was designed to educate and inspire positive change in the fast fashion industry.
We now live in a world of excess, where commodities like fashion are provided far beyond the basic human need. Shop after shop filled with high volumes of mass manufactured shirts, skirts and every other item under the sun at tempting prices that make disposal painless. Not only is it a $3 trillion global industry, but is also the 2nd largest industrial polluter behind oil.
Dye and Finishing
Each data visual presents different areas of concern – the most produced fibers, where those fibers are produced into different forms of fabrics, and the impact that those productions have on the health of the environment. The colouring and different textures are used to help contextualise and visually assist with understanding those different stages of production.
Both of the digital infographics are supporting material to the final physical, they support the idea of the large negative environmental impact manufacturing has.
To assist in understanding the physical data, a separate invoice and receipt was attached to a shopping bag on the mannequin’s shoulder. The invoice describes what each row / texture is on the dress, and the receipt describes what impact each column represents. The bag that the legends are attached to support the fashion manufacturing story. The ‘Country Road’ name on the bag has been crossed out and our own title “The Real Cost of Fashion?” has been written to illustrate how fast our fashion choices can impact the world around us, and how we don’t notice those actions at the time of purchase.
The digital components of The Real Cost of Fashion were created using Illustrator, and the physical dress was created by sewing together different fabrics and materials. This was a group assignment, I completed the visual elements, and my partner made the dress.